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Thursday, October 7, 2010

Why Wesabe lost to Mint - Marc Hedlund(founder of Wesabe)

This is a good read and an interesting point of view straight from the founder of Wesabe. He provides great insights on why his company lost to Mint.

Here's an except from Cnn.money :

Second, Mint focused on making the user do almost no work at all, by automatically editing and categorizing their data, reducing the number of fields in their signup form, and giving them immediate gratification as soon as they possibly could. We completely sucked at all of that.

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